League Pass will be available at a reduced rate via B/R Live and also offered through NBA.com and the official NBA app. Those partial games will be offered through NBA League Pass, the league announced today. Access to portions of NBA games is also in the plans beginning with this fall’s start of the 2018-2019 season, which will be especially novel.
Viewers with or without cable subscriptions will be able to enter credit card information as live game action continues on their screen and sign up for access to an individual game, season or sports league. Unlike the forthcoming ESPN Plus and many of the other 200-plus subscription OTTs with monthly flat rates, B/R Live will introduce some interesting new pricing wrinkles. Initially available on iOS, Android and through the Bleacher Report website, with other distribution options in the works, B/R Live will offer a free preview for several weeks before phasing in what the company called “flexible pricing options.” Associated Press The service’s arrival will be timed to that of a new spring pro football league, whose player ranks include former college standout Johnny Manziel. Matching sports-media rival ESPN, Turner Sports has taken the wraps off B/R Live, a new OTT service named for its digital brand Bleacher Report that launches April 7.
